Felix,
A biology-first approach to redefine
weight loss as healthcare, not willpower.
Role
Motion Design, Edit, Color, VO Direction, Logo Animation, Post Supervision
Project
Weight Loss
Client
Felix Health Inc.
Super Bowl LIX 2025 :15s
On Your Terms :30s
On Your Terms Alt :30s
Weight Loss Noise :30s
Weight Loss :30s
Am I the Problem? :30s
Erectile Dysfunction :30s
Weight Loss
Project
Felix Health Inc.
Client
Motion Design, Edit, Color, VO Direction, Post Supervision
Role
Super Bowl LIX
On Your Terms
Weight Loss
Weight Loss Noise
Am I The Problem?
Motion Design, Color,
Edit, VO Direction,
Logo Animation,
Post Supervision
Cohen Corr
Felix Team
Melanie Keay
Michael Brathwaite
Mark Chiarcossi
Claire Haliburton
Carly Johannson
Directon, Edit
Renée Rodenkirchen
Audio
Unreasonable Studios
Dave Greene
Maddy O'Shaughnessy
Production
KRP
Kathleen Ryan
Lucille Villamor
Erectile Dysfunction
Motion Design, Color,
Edit
Cohen Corr
Felix Team
Melanie Keay
Michael Brathwaite
Mark Chiarcossi
Claire Haliburton
Carly Johannson
Directon
Renée Rodenkirchen
Audio
Panche
Production
KRP
Kathleen Ryan
Lucille Villamor
On Your Terms Alt
Motion Design
Cohen Corr
Felix Team
Melanie Keay
Michael Brathwaite
Mark Chiarcossi
Calire Haliburton
Carly Johannson
Directon, Edit
Renée Rodenkirchen
Audio
Panche
Color
Alex Han
Production
KRP
Kathleen Ryan
Lucille Villamor
Brief and Objectives,
Felix asked for a national, multi-spot broadcast campaign to create awareness for its prescription weight-loss program and accelerate sign-ups. The mandate: three :30s hero commercials. Each spot needed companion :15s cut-downs and social assets that felt native to every app while remaining unmistakably on-brand. The brief called for a tonal shift away from guilt-driven fitness advertising, instead looking toward empathetic, biology-based messaging. Aiming to position Felix as the go-to digital clinic for prescription weight-loss treatment.
Additional Objectives,
A :30s erectile dysfunction ad, crafted to mirror the style and messaging of the weight loss campaign.
Challenge,
Parachuting in only 96 hours before the first deliverable date, with zero usable motion or color assets, we initiated an extremely compressed ideation and approval cycle to maintain the deliverable schedule. Accelerated, back-to-back turnarounds in the early weeks were followed by a second post-production wave in late summer. This evolved into a six-month sprint from late June to mid-December 2024, with a final round of seasonal and evergreen re-edits ahead of year-end. All while stringent medical compliance reviews and continual copy changes pressed on every milestone.
Solution,
Rapid Turnaround: Spot 1, "On Your Terms (Alt)", was re-imagined, motion-designed, and graded in under 4 days, with Spot 2, "Am I the Problem?", delivered immediately afterward.
Bespoke Workflow: Every frame was built entirely from scratch, no stock elements or templates and master grades were established in DaVinci Resolve, then round-tripped into After Effects to preserve brand-true colour across 16:9, 4:5 and 9:16 canvases.
Custom QC and Delivery: Each deliverable passed a QC review for legal levels and typography before final mastering for broadcast and platform-native codecs for digital.
Consistent Look and Feel: All finished spots maintained clean, bright, modern aesthetic utilizing glass-morphism, rounded corners and adhering to the brand color palette. Reinforced by an animated Felix logo adopted as the primary company ident.
Deliverables,
Total: 15 broadcast masters and 40+ social assets.
Impact,
Record Revenue: Campaign launch delivered Felix's most profitable quarters to date (Q4 2024, Q1 2025).
Five-Fold Growth: Prescription weight-loss patients rose from 10,000+ to 50,000+ between launch and February 2025.
Super Bowl Spotlight: A :15s cut ran during Super Bowl LIX, averaging
8.5 million Canadian viewers and briefly crashing Felix.ca under the traffic surge.
Key Takeaways,
Proven Lift: Tangible user growth, record revenue and national Super Bowl exposure confirm the campaign's business impact.
Extreme Agility: Broadcast-quality creative deployed from a blank slate in four days, then scaled across 50+ outputs.
Compliance-Ready Creativity: Rigorous medical regulatory gates navigated without sacrificing creativity, pace, polish, or narrative clarity.
Single-Source Post: Concept, motion design, editorial, color, VO direction, post-supervision and delivery flowed through one integrated pipeline, limiting hand-offs and ensuring consistency.
Tools: After Effects, Premiere, Audition, Photoshop, Resolve, Figma